"Working with Robert has been a game-changer. His expertise in implementing our target organizational structure plan has driven continuous improvement."
Andrea Schilling
VP Technology, MediaMarktSaturn
A human-first, AI-native studio.
Growth has stalled while companies throw money at AI and tech that doesn't deliver. We bring a proven solution: customer needs met by high-performing teams, using technology that amplifies human strengths.
Unlock your team's potential→
Unleash your Innovation Engine
We help create collaborative teams with complementary skills and give them the tools to understand your customers deeply.
We embrace the power of technology to create solutions to customer needs that are only just now possible.
We develop strategies to augment your people with AI that elevates their work, and does not overwhelm or intimidate.
- We help create collaborative teams with complementary skills and give them the tools to understand your customers deeply
- We embrace the power of technology to create solutions to customer needs that are only just now possible
- We develop strategies to augment your people with AI that elevates their work, and does not overwhelm or intimidate
The AI Question
So, what's your AI strategy?
Wrong question — the right question is how can technology give you the edge you need to meet customer and business needs in ways that are only just now possible and better than your competition?
We don't buy the hype that AI will fix everything — or ruin everything. We help teams redesign work so AI pulls its weight as part of the system, not some shiny add-on, and humans still drive what matters.
The answer is not an AI-first one — it is a Human-first, AI-Native one.
Tired of Consultants Who Read the Playbook but Never Played the Game?
We have weathered our share of storms. We aren't just consultants — we're battle-tested product and design veterans who've been in the trenches at places like Best Buy, Amazon, T-Mobile, Disney and Microsoft.
You can't cut your way to durable growth but we can modernize your practices and build an engine of innovation.
The data is clear: Outside of AI-driven big tech companies, growth is sluggish with any profit gains fueled by job cuts, streamlining, and price, while real new demand is slow. Companies with strong product-centered practices see 60% higher shareholder returns and 16% higher margins than their peers. We've lived this firsthand — our transformation work has driven 50X mobile app revenue growth, scaled technology teams from single digits to hundreds, and launched new billion-dollar business lines.
60% returns · 16% margins · 50× mobile growth · billion-$ lines launched
Learn more about us→01
Sprint 01
Assessment Sprint
Before you change anything, you need an honest map of where you are.
Team Health Scorecard
Individual Assessments and Development Plans
Roadmap of Quick Wins & Priority Actions
Baseline to track ROI of transformation
02
Sprint 02
Activation Sprint
Practices don't transfer through training. They transfer through working alongside us.
Embed coaching to execute priority plays
Practice new ways of working through real projects
Build fluency, trust, and outcome alignment
Prepare teams for repeatable innovation
03
Sprint 03
Discovery Sprint
You can't ship something customers want without first finding out what they want.
Uncover and validate customer problems and needs
Co-create opportunity and solution hypotheses
Rapidly prototype and test high-impact ideas
Build habits for continuous, lean discovery
04
Sprint 04
Delivery Sprint
Frameworks aren't proof. Shipped pilots are.
Embed with teams to deliver pilot solutions at speed
Prove value through measurable product progress
Deepen maturity through hands-on co-delivery
Transfer repeatable practices and skills to sustain change
Want this for your team?
Get in touch today→"
Robert and Brent's implementation of the product model was pivotal and transformative to the delivery of Best Buy's paid member program.
Michele Harrison
Director of Product, Pitchbook · formerly Best Buy
— more from teams we've worked with
"I learned more working in the 18 months with Brent than I did in the last 5 years of my career."
John Hurr
UX, Sonos
"Robert introduced industry best practices, driving technical innovation and raising the overall bar for the organization."
Surendra Bashani
Head of Best Buy India
"Robert has a think big, transformational mindset. He looks beyond the baseline and challenges new ways of thinking."
Zack Riley
VP Product, Evolve24
"You've no doubt heard of the magic unicorn of the software design world. Someone that understands and can fulfill all facets of design at both a strategic and tactical level. That person simply doesn't exist, right? Wrong — his name is Brent Van Wieringen."
Chris Maconi
Fractional CTO/CPO, Startup Advisor
"Robert's collaborative approach fostered a culture of excellence, encouraging cross-functional teams to deliver outstanding results."
Ravi Tiwari
Director of Engineering, Walgreens